Cudos! You finished that book and it’s off to the printer. Now the second shift of work (MARKETING) begins and you need a killer sell sheet for your future best seller. It’s a top marketing tool that is arguably the easiest piece of ad work you can create for yourself.
Because it’s easy and practically free! Gone are the days of blowing your budget on physical copies of your books to send to every. single. contact. you’ve ever made. While you should still send out carefully targeted advance reader copies (ARCs), drafting an effective sell sheet is a time and money saver. It is simply attached to an email or printed in small stacks for in-person events. They can live on your author website and Amazon author page. If you upload it to social media pages, it’s an easy click to boost that post and advertise your work.
If you can design a decent flyer, you can create a killer sell sheet for your book. Think of it as a business card and treat it like an integral part of your marketing plan.
You need the following:
Pro Tip: Check out Publisher’s Weekly, Booklife, dedicated to the world of self-publishing
Pro Tip: Sometimes book stores want to know which BISAC category your book falls into. It tells booksellers where your book fits on the shelf. If you know it, you can include that info as well.
While the term sell sheet implies a large size, you can create them in any size. small post card or 6″ x 9″ work just as well. Regardless of what you choose, be sure the design (and print as needed) quality is as professional as possible.
Design may not be your thing. Fortunately, it’s ours and we excel at it! If you are looking for assistance in creating a killer sell sheet for your book, or in any area of self-publishing, contact us at [email protected]. We’re here to help!